Looks like the people at Zain are determined to reign the telecommunication industry and wont stop till they get the top spot. They didn’t even give Safaricom’s Jibambie wakati ibambe and have just unleashed Club 20. The service offers subscribers the option of making unlimited calls from 10pm to 6am and sending unlimited text messages all day for a recurring rate of 20 bob which will be deducted daily.

Club 20’s print advert features 6 youthful individuals,three on the right doing the hand gesture for ‘call’, the other three on the left doing the hand gesture for ’sms/text’ while a blinged out 20 bob adorns the center of the ad. Clearly Zain’s Club 20 targets young subscribers but the enticing fee of just kshs.20 for unlimited talking and texting will obviously drain more subscribers from other networks.

The sleeping giant, Safaricom looks like an endangered network at this point. With their new effort conspicuously lacking the mojo,the wonderful world and the Juicy fruit are definitely more enticing. I was disappointed with the Jibambie service. Callers can call for Kshs.3 if you upload a Jibambie scratch card for Kshs.1000 and it gets more expensive to call for those who can only afford the cheaper Jibambie cards.

In my opinion Zain reigns supreme with Vuka tariff (cross network calling at Kshs.8)and the unlimited Club 20. Orange is juicy with calls within orange mobile costing a bob but gets pricey when calling other networks priced (Kshs.14). Safaricom is tailing behind with cross network calls going at Kshs.15.

The Zain drain continues…